Prompt
For the 2024-2025, I was on the Large Group team for Cru. Cru is a nationwide club that fosters a community focused on connecting other to Christ. I was responsible for making Instagram posts and stories at the beginning of the school year to draw in incoming students and promote events.
Audience
My audience are new and returning to Cal Poly students interesting in exploring and growing their faith. With this in mind, I had to keep my designs friendly and inviting.
Process
I had a lot of freedom when it came to establishing the theme of Instagram posts but it had to stay consistent for the whole year. When it came to other events, like retreats, I could branch off the normal theme to make these graphics stand out.
Timeline
3-4 posts a week
Programs
Illustrator and Canva
Instagram post and accompanying flyer for new students to learn more about Cru.
IG stories posted at the beginning of the school year to introduce students to staff members and provide ways to get connected to the club.
Example of Instagram feed with posts showcasing students leaders.
Fall retreat digital promo items
Women's Retreat digital promo items and merch
