Prompt
Illustrate website hero images that reveal the key selling points of your selected business or institution (REI). Communicate a clear story, message, or information through composition, staging, and "nominal" content.
Illustrate website hero images that reveal the key selling points of your selected business or institution (REI). Communicate a clear story, message, or information through composition, staging, and "nominal" content.
Audience
These illustrations were applied to the website where customers would see them but also on social media where more of the public eye would see them.
These illustrations were applied to the website where customers would see them but also on social media where more of the public eye would see them.
Process
During the research and sketching process, I had to decide what kind of activity would take place in the given season and also the kind of environment it should be set it. I wanted my design to be bold, colorful, cartoonish, and graphic with solid black outlines. I also set a different tone throughout each of the 4 illustrations by changing the lighting and activity taking place.
During the research and sketching process, I had to decide what kind of activity would take place in the given season and also the kind of environment it should be set it. I wanted my design to be bold, colorful, cartoonish, and graphic with solid black outlines. I also set a different tone throughout each of the 4 illustrations by changing the lighting and activity taking place.
Timeline
8 weeks
8 weeks
Programs
Fresco, Illustrator, and Photoshop
Fresco, Illustrator, and Photoshop
Sketches
Color Exploration
Final Illustrations
Website Hero Images
Social Media
