Prompt
Design a conceptual logo and branding design for Scales Fish House, an upscale seafood restaurant located along the Pacific Coast.
Design a conceptual logo and branding design for Scales Fish House, an upscale seafood restaurant located along the Pacific Coast.
Audience
Patrons of the restaurant would be the primary audience of Scale’s branding and identity design.
Patrons of the restaurant would be the primary audience of Scale’s branding and identity design.
Process
The color palette helps achieve my main objective of this branding which is to attract customers who want to dine at a high-end restaurant. The yellow-orange color adds a hint of gold and luxury throughout the branding while the dark blue sets a dark and moody tone throughout. To maintain simplicity and a modern feel, the branding just consists of type-based logo with a minimal scale illustration.
Timeline
4 weeks
4 weeks
Programs
Illustrator and Photoshop
Illustrator and Photoshop
Logo Exploration and Typographic Layout
Branding Guidelines
Coasters, Menu, and Business Cards
Logo and Branding Applications
