Prompt
Design and illusratate social media posts to promote new articles publisehd by and events hosted by Her Campus Cal Poly, a women-run digital magazine at Cal Poly.
Design and illusratate social media posts to promote new articles publisehd by and events hosted by Her Campus Cal Poly, a women-run digital magazine at Cal Poly.
Audience
The main audience of her campus’s Instagram account are readers who are interested in our articles and publications.
The main audience of her campus’s Instagram account are readers who are interested in our articles and publications.
Process
When designing a post for Her Campus's social media, I get to pick out a group of articles, find what is common throughout all of them, and then make that the theme of the post. All my posts must follow the branding guidelines of Her Campus which consist of a serif font for the titles and a pink and green color palette. The color palette is a combination of Her Campus’s color which is pink and Cal Poly’s color which is green.
Timeline
1 post per month
1 post per month
Programs
Illustrator and Fresco
Illustrator and Fresco
Carousel post promoting music-themed articles
Post and animated story for Valetine's Day
Instagram carousel promoting new articles related to health and wellness
Instagram carousels for the holiday season.
Series of posts highlighting the top articles of each category for the 2023-24 school year.
