Prompt
I researched and documented a place in the San Luis Obispo area (Avila Beach) and created an informational and promotional campaign targeted towards tourists and local visitors. I established design guidelines and applied it to various deliverables to provide an engaging and memorable snapshot of Avila Beach.
Audience
This promotional campaign is targeted towards tourists looking to take a vacation that is filled with sightseeing opportunities filled with nature and wildlife.
Process
I was inspired by vintage illustrative beach posters because of their bold, colorful, and somewhat abstract eye-catching elements. For the typography, I used drop caps for large headers because they are reminiscent of retro type designs which contribute to the overall vintage theme of the campaign. I made sure to use a range of different textures and lighting techniques as they greatly affected how engaged a potential tourist would be in reading more about Avila Beach.
Timeline
3 weeks
Programs
Fresco, Photoshop, and InDesign
Digital ideation and sketches
Color palette exploration
Final design guidelines
Illustrations
Poster
Postcards
Social media posts
Souvenir Items
Tote bag and water bottle
Tote bag and water bottle
