Prompt
I researched and documented a place in the San Luis Obispo area (Avila Beach) and created an informational and promotional campaign targeted towards tourists and local visitors. I created all of the content— type/text and imagery— and applied it to various deliverables to provide an engaging and memorable snapshot of Avila Beach.
I researched and documented a place in the San Luis Obispo area (Avila Beach) and created an informational and promotional campaign targeted towards tourists and local visitors. I created all of the content— type/text and imagery— and applied it to various deliverables to provide an engaging and memorable snapshot of Avila Beach.
Audience
This promotional campaign is targeted towards tourists looking to take a vacation that is filled with sightseeing opportunities filled with nature and wildlife.
This promotional campaign is targeted towards tourists looking to take a vacation that is filled with sightseeing opportunities filled with nature and wildlife.
Process
I was inspired by vintage illustrative beach posters because of their bold, colorful, and somewhat abstract eye-catching elements. For the typography, I used drop caps for large headers because they are reminiscent of retro type designs which contribute to the overall vintage theme of the campaign. I made sure to use a range of different textures and lighting techniques as they greatly affected how engaged a potential tourist would be in reading more about Avila Beach.
I was inspired by vintage illustrative beach posters because of their bold, colorful, and somewhat abstract eye-catching elements. For the typography, I used drop caps for large headers because they are reminiscent of retro type designs which contribute to the overall vintage theme of the campaign. I made sure to use a range of different textures and lighting techniques as they greatly affected how engaged a potential tourist would be in reading more about Avila Beach.
Timeline
3 weeks
3 weeks
Programs
Fresco, Photoshop, and InDesign
Fresco, Photoshop, and InDesign
Sketches and Color/Type Exploration
Poster and Information Cards
Social Media Posts
Apparel Design
