Prompt
Design a label for a food or beverage with a non-paper based container that communicates a tradition or custom related to your familial or cultural background.
Design a label for a food or beverage with a non-paper based container that communicates a tradition or custom related to your familial or cultural background.
Audience
The targeted audience is aged 18-30 years old and don't typically purchase hard boiled eggs at the store. This demographic is health-conscious looking for a protein-filled snack.
The targeted audience is aged 18-30 years old and don't typically purchase hard boiled eggs at the store. This demographic is health-conscious looking for a protein-filled snack.
Process
I gravitated towards bold colors and typefaces that my audience is drawn to. I wanted my packaging to stand out on the shelf from its competitors. Given material limitations, I decided to use a plastic egg carton since it would be easier to mockup the final design on compared to the plastic bags that hard boiled eggs traditionally come in.
I gravitated towards bold colors and typefaces that my audience is drawn to. I wanted my packaging to stand out on the shelf from its competitors. Given material limitations, I decided to use a plastic egg carton since it would be easier to mockup the final design on compared to the plastic bags that hard boiled eggs traditionally come in.
Timeline
5 weeks
5 weeks
Programs
Illustrator
Illustrator
Sketches and type exploration
Final packaging design
